Inspired Business

Economics

Sustainability Vision

If you think sustainability is important in our human systems, then you have some vision of what your company should be doing about it. Whether you are a line worker, middle manager or senior executive, your vision has some relationship to current reality. Here is a graphic I absconded from the excellent book “The Sustainability [...]

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More Evidence: Conscious Capitalism Pays

OK. So nobody is colder and more bottom line oriented than Wall Street. And Goldman Sachs is getting the brunt of it now. So that’s why if they say green is most profitable, it probably is. After all, The Street values profit over all else. According to a Goldman finding, “from 2005-2007, organizations that are [...]

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Speaking of Banks

Just for fun, lets say you inherited 4 million dollars from someone you didn’t know. You could live off the interest right? After taxes, say 200K per year. So long as you don’t screw with the principal, you have created a scenario of sustainable development. As a human you are still going to develop. Some [...]

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Taking Green Business to the Bank

Want to make your company more profitable with each transaction AND worth more during your exit? Then make it truly green and the money will follow. As of January 2008, a 0.15 oz tube of Burt’s Bee’s lip balm cost $3.00. The same size tube of Chapstick cost 1.69. Sure, Burt’s production costs were about [...]

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The Real Debacle of the Oil Spill

There are about a million reasons why the oil spill is such a problem. But the issue I see comes in the form of missed opportunity. The senate was ready to take up a rare bipartisan energy bill soon co-sponsored by a Democrat, an Independent and a Republican. Sure, the bill has its problems but it genuinely is a [...]

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Hard Proof: Social Responsibility Adds to Bottom Line

Are you still stuck in the old paradigm that acting ethically might hurt your bottom line? Think again. “Between 1995 and 2007, socially responsible investmanet assets expanded by 324 percent, sharply outpacing growth in the broader universe of investments, which increase by less than 260 percent over the same period. Social Investing is thriving as [...]

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Are we a giant tail trying to wag a bigger dog?

The cloud of ash that has crippled air travel over much of Europe has intrigued me for several days. It is a great example of a misnomer that all of us in the western world have been raised to believe. That our economic system is at the top and that the earth serves it. In [...]

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There’s a movement afoot!

No matter what you call it, there is momentum for a new kind of capitalism… a sustainable economy that is not dependent on depleting non-renewable resources and exploiting our fellow man. It goes by many names: Social entrepreneurship Sustainable economics Conscious capitalism Green economics Green business Sustainable business Corporate Social Responsibility Socially Conscious business B [...]

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The Economics of Climate Change

I have worked in several areas of green business and things are getting better for sure. Nevertheless the bottom line that is stopping growth of clean energy use is the fact that it is free to pollute. When I have this discussion with friends that do not study this stuff on a daily basis we [...]

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