Inspired Business

Personal Choices

Companies striving for sustainable outcomes outperform their competition in nearly every financial measure. And most importantly in this case, stock performance.

Canadian publisher Corporate Knights recently published its 8th annual list of “100 Most Sustainable Companies.” According to the Corporate Knights Global 100 website:

The graph below measures the monthly total return of the Global 100 and the MSCI All Country World Index (ACWI) in USD from February 1, 2005 to November 30, 2011.  Over this period, the Global 100 returned 42.54% compared to 29.52% for the MSCI ACWI.

graph-for-financial-performance

There are a host of activities and decisions that lead to a company becoming more sustainable. They are embedded in the culture and the inner workings of every organization on this path. However, a commitment to long term thinking and a passion for efficiency are critical. The same tools that are used in quality management systems and Lean Six Sigma are the ones that are used in achieving greater sustainability.

In the end, sustainability is about eliminating waste (whether that is wasted human potential or wasted natural resources) while meeting all stakeholder needs and expectations. By being ever more efficient in meeting needs we eliminate waste as a by product. If we combine that discipline with an eye towards sustainability, the two are a killer combination.

Better products, better communities, better planet, and better financial performance.

To see a great summary of the index you can read an excellent article by journalist Marc Gunther here. To see a how the number one ranked company, Novo Nordisk achieved such great results go here.

To see the entire methodology and listing, go to the website of the Global 100 Index here: http://global100.org/index.php

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Cover for The Future of ValueIn today’s podcast we hear a great story from Eric Lowitt about how he is following his dreams and helping move sustainability forward in the business sector. I can’t wait to get my hands on his new book “The Future of Value” when it comes out in late September.

Eric has a passion for sustainability that is unstoppable. He also has that rare set of business experience and real world school of hard knocks that makes his story great. We’ll hear what seperates his book from the others and what his clients are doing to become more sustainable.

Eric has done what so many entrepreneurs would love to do. He has taken his passion, written a book, and is now out there doing the work he loves. It is good for his customers, good for the economy and good for Eric. A true win-win-win. Best of all, he is just a great personable guy.

Please pardon the poor editing and less than perfect sound quality. I was trying some new equipment. Regardless, the content is top notch.

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Chris Fowler, Founder and Executive Director at SyracuseFirst

My first podcast of the new series “Sustainability and Social Entrepreneurship” is up on iTunes. The series will consist of interviews with social entrepreneurs and sustainability leaders that are doing real work in the real world. Today we interview social entrepreneur Chris Fowler, Founder and Executive Director of SyracuseFirst. Chris was on the fast track [...]

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Employees forego pay for carbon neutrality

Think employees only care about money and time-off. Think again. New Belgium Brewery in Fort Collins Colorado is most famous for its wonderful Fat Tire Amber beer. But it is also one of the leading companies in the world for creating a sustainable business. But the story of how it went to clean renewable energy [...]

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Sustainability Vision

If you think sustainability is important in our human systems, then you have some vision of what your company should be doing about it. Whether you are a line worker, middle manager or senior executive, your vision has some relationship to current reality. Here is a graphic I absconded from the excellent book “The Sustainability [...]

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Taking Green Business to the Bank

Want to make your company more profitable with each transaction AND worth more during your exit? Then make it truly green and the money will follow. As of January 2008, a 0.15 oz tube of Burt’s Bee’s lip balm cost $3.00. The same size tube of Chapstick cost 1.69. Sure, Burt’s production costs were about [...]

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Hard Proof: Social Responsibility Adds to Bottom Line

Are you still stuck in the old paradigm that acting ethically might hurt your bottom line? Think again. “Between 1995 and 2007, socially responsible investmanet assets expanded by 324 percent, sharply outpacing growth in the broader universe of investments, which increase by less than 260 percent over the same period. Social Investing is thriving as [...]

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Green Business or Not, Wise Advice

I found this a great guide for starting any venture; green, high-tech or low-tech. Brand new or spin-off. Rock band, green business or non-profit venture. Key Points: Get a great team Get committed partners Offer something unique that meets a need Build slowly with low risk tests/installations/engagements Continue to improve Scale when ready Thanks to [...]

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What is your greenest choice

It is happening slowly but surely… It is getting easier to find out which vendor is greenest. May people don’t know the phrase “Greenwashing.” It is the practice of simply using green in marketing materials but not following through with any real commitment to the green movement. Welcome ClimateCounts.org. On this site they are begining [...]

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