Inspired Business

Triple Bottom Line

The Real Debacle of the Oil Spill

There are about a million reasons why the oil spill is such a problem. But the issue I see comes in the form of missed opportunity. The senate was ready to take up a rare bipartisan energy bill soon co-sponsored by a Democrat, an Independent and a Republican. Sure, the bill has its problems but it genuinely is a [...]

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Hard Proof: Social Responsibility Adds to Bottom Line

Are you still stuck in the old paradigm that acting ethically might hurt your bottom line? Think again. “Between 1995 and 2007, socially responsible investmanet assets expanded by 324 percent, sharply outpacing growth in the broader universe of investments, which increase by less than 260 percent over the same period. Social Investing is thriving as [...]

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Green Business or Not, Wise Advice

I found this a great guide for starting any venture; green, high-tech or low-tech. Brand new or spin-off. Rock band, green business or non-profit venture. Key Points: Get a great team Get committed partners Offer something unique that meets a need Build slowly with low risk tests/installations/engagements Continue to improve Scale when ready Thanks to [...]

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There’s a movement afoot!

No matter what you call it, there is momentum for a new kind of capitalism… a sustainable economy that is not dependent on depleting non-renewable resources and exploiting our fellow man. It goes by many names: Social entrepreneurship Sustainable economics Conscious capitalism Green economics Green business Sustainable business Corporate Social Responsibility Socially Conscious business B [...]

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What is your greenest choice

It is happening slowly but surely… It is getting easier to find out which vendor is greenest. May people don’t know the phrase “Greenwashing.” It is the practice of simply using green in marketing materials but not following through with any real commitment to the green movement. Welcome ClimateCounts.org. On this site they are begining [...]

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Getting the Triple Bottom Line

The triple bottom line measures more than just profit and loss. It captures a different way to measure organizational success. In practical terms, it is a way to measure not just financial performance, but the performance of social and ecological performance.It has been described this way. The Three P’s: Profit, People, Planet Financial profitability, social [...]

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