Inspired Business

OK. So nobody is colder and more bottom line oriented than Wall Street. And Goldman Sachs is getting the brunt of it now. So that’s why if they say green is most profitable, it probably is. After all, The Street values profit over all else.

According to a Goldman finding, “from 2005-2007, organizations that are leaders in leveraging environmental, social and corporate governance considerations for sustained competitive advantage outperformed  global stock funds by 25%.”

Why would anyone start a business today and not make it green? It is clearly where the money is. And the good karma!

This entry was posted on Wednesday, May 12th, 2010 at 1:14 pm and is filed under Conscious Capitalism, Economics, Policy, Triple Bottom Line, Venture Creation. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.