Hard Proof: Social Responsibility Adds to Bottom Line

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Are you still stuck in the old paradigm that acting ethically might hurt your bottom line? Think again. "Between 1995 and 2007, socially responsible investmanet assets expanded by 324 percent, sharply outpacing growth in the broader universe of investments, which increase by less than 260 percent over the same period. Social Investing is thriving as never before"*

"Even during the bust of the great recession, investing in socially responsible funds grew at a higher rate than ever"**

If you are a business owner or executive decision maker at a larger organization, keep this in mind. Doing the right thing not only allows you to sleep better at night, it adds more to the bottom line!

Sources
* Report on Socially Responsible Investing Trends in the United States, Published by Social Investment Forum, March 2008
** Time, September 21, 2009; "The Responsibility Revolution"

Green Business or Not, Wise Advice

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I found this a great guide for starting any venture; green, high-tech or low-tech. Brand new or spin-off. Rock band, green business or non-profit venture.

Key Points:

  • Get a great team
  • Get committed partners
  • Offer something unique that meets a need
  • Build slowly with low risk tests/installations/engagements
  • Continue to improve
  • Scale when ready

Thanks to the blog TelevisionSky for this great guide. For the entire article, go here:

http://www.televisionsky.org/2010/04/tech-startups-vs-rock-bands

What is your greenest choice

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It is happening slowly but surely... It is getting easier to find out which vendor is greenest. May people don't know the phrase "Greenwashing." It is the practice of simply using green in marketing materials but not following through with any real commitment to the green movement.

Welcome ClimateCounts.org. On this site they are begining to rank all kinds of businesses, from airlines to housecleaners, based on how well they really do in being green.

And for companies that want a roadmap in going from where they are now to becoming green, they have guidlelines to follow. Check it out.

www.climatecounts.org