Inspired Business

See how this socially conscious company is bringing IT jobs back to the US.

Doing well while doing good.


Companies striving for sustainable outcomes outperform their competition in nearly every financial measure. And most importantly in this case, stock performance.

Canadian publisher Corporate Knights recently published its 8th annual list of “100 Most Sustainable Companies.” According to the Corporate Knights Global 100 website:

The graph below measures the monthly total return of the Global 100 and the MSCI All Country World Index (ACWI) in USD from February 1, 2005 to November 30, 2011.  Over this period, the Global 100 returned 42.54% compared to 29.52% for the MSCI ACWI.


There are a host of activities and decisions that lead to a company becoming more sustainable. They are embedded in the culture and the inner workings of every organization on this path. However, a commitment to long term thinking and a passion for efficiency are critical. The same tools that are used in quality management systems and Lean Six Sigma are the ones that are used in achieving greater sustainability.

In the end, sustainability is about eliminating waste (whether that is wasted human potential or wasted natural resources) while meeting all stakeholder needs and expectations. By being ever more efficient in meeting needs we eliminate waste as a by product. If we combine that discipline with an eye towards sustainability, the two are a killer combination.

Better products, better communities, better planet, and better financial performance.

To see a great summary of the index you can read an excellent article by journalist Marc Gunther here. To see a how the number one ranked company, Novo Nordisk achieved such great results go here.

To see the entire methodology and listing, go to the website of the Global 100 Index here:


Eric Lowitt, Author of “The Future of Value”

In today’s podcast we hear a great story from Eric Lowitt about how he is following his dreams and helping move sustainability forward in the business sector. I can’t wait to get my hands on his new book “The Future of Value” when it comes out in late September. Eric has a passion for sustainability [...]

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Volvo Meets Ten Year Goal In One Year

Saves $10 Million on 850K Investment Energy reduction is not as difficult as we initially believe it will be. Our mental models are a bigger problem than getting it done. As part of the part of the U.S. Department of Energy’s Save Energy Now LEADER Initiative, Volvo Truck’s New River Valley plant set a 10 year [...]

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100% Sustainable Sourcing by 2020

I recently wrote an article for IBS America that shows how Unilever plans to execute 100% sustainable sourcing by 2020. Why are they doing it? To save money and reduce risk. How will they do it? By requiring suppliers to meet recognized sustainability and environmental standards. Implementing management systems to track, improve and report are [...]

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The Paradox of Power in Sustainability

As a society we often say terms like “business wants (fill in the blank here).” Saying “business” wants one thing is like saying all Italian-Americans want one thing or all men want the same thing. There are lots of businesses with lots of leaders who see the world through all kinds of lenses. Over the last [...]

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Podcast, Rick Heede, Climate Mitigation Services

Rick Heede is the founder and principal of Climate Mitigation Services. He has studied climate change since the early-1970s and has worked on energy and climate solutions since 1984. He worked with Armory Lovins at the Rocky Mountain Institute from 1984 through 2002 on issues ranging from energy policy, energy-saving office equipment, home energy measures [...]

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Compliance is cheap

Business estimates to comply with the clean air act of 1990 to reduce acid rain put the prospective compliance cost at up to $1,500 per ton. Over the first 10 years the price per ton NEVER went above $200 and the mean and average costs were significantly less* The laggards in the US Chamber of [...]

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High ROI on Sustainability

Again, proof by the biggest capitalists that sustainability pays big ROI. Bloomberg just produced its third sustainability report. This is the first one to be made public. My favorite highlight is that for every $1 spent on sustainability they have seen $2 in savings in operating costs, which goes directly to the bottom line profit. [...]

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The Results of Efficiency

The Las Vegas Sun reported today that the electric utility NV Energy is seeking a rate increase because efficiency programs are working and therefore people are using less energy and decreasing revenues. In any other commercial venture, a decrease in output means the supplier uses less raw material. They mistakenly overestimated demand and built too [...]

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