How to Make Selling Easy
/Stand for Something
When we stand for something, features (beyond the minimum requirements) become irrelevant.
The hardest part about selling is building trust. Stand for something; then you'll have the confidence of those in your camp. They'll buy from you because they like you and genuinely want to support your commitment.
When we stand for something in public, we speak for those that feel unheard and this builds engagement no advertising or PR can offer.
